Hasta Inc. can be traced back to around 2010, originally created as a place to consolidate the creative projects of founder, Robbie Kerr-Dineen (aka Hasta). It became established as a one man design agency in the action sports industry and beyond, providing graphic design and illustration work for a huge variety of brands, enterprises and applications.<\/p>
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\"I go by many names to many people - not all of which are for polite company - but there is one that always symbolised more than any of the others, Hasta. From the old Cuban freedom cry 'Hasta La Victoria Siempre' [Forever Until Victory], Hasta - to me - meant a commitment to something until it happened, not in the hope that it might. It began as a tag for sketchbooks and occasional walls, then became a stage name and everyday moniker. Setting up Hasta Inc was a combining of personalities from an individual mind. Hasta Inc is now the flag under which I stand. Much like us all, it represents many things, not just a single idea. It is a brand and a design agency, a tribute to hard work and a commitment to independence.\"<\/p>
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The launch of the Here (For You) clothing line in the summer of 2024 was described as 'accidental', but certainly a positive one. \"The original \u2018Here\u2019 concept was to make a tee shirt just for myself that could be worn for my wife and daughter, to remind them that I am always here for them. Even when my struggles may mute me, or when someone else needs their own moment of reassurance - the Here (For You) graphic is meant to serve as a very literal, everyday reminder. To me it represents grounded presence, empathy, love and kindness.\"<\/p>"},"textColor":{"id":85194335,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":85194167,"value":null},"title":{"id":85194168,"value":null},"backgroundColor":{"id":85194170,"value":"#{feature.background.color}"},"buttonText":{"id":85194171,"value":null},"padding":{"id":85194174,"value":"6"},"fullWidth":{"id":85194175,"value":"0"},"fullBackgroundColor":{"id":85194176,"value":"#{feature.fullBackground.color}"},"published":{"id":85194177,"value":"1"},"conditions":{"id":85194178,"value":"[]"},"direction":{"id":85194312,"value":"column"},"textColor":{"id":85194313,"value":"#{feature.text.color}"},"copy":{"id":85194314,"value":"
Hasta Inc. can be traced back to around 2010, originally created as a place to consolidate the creative projects of founder, Robbie Kerr-Dineen (aka Hasta). It became established as a one man design agency in the action sports industry and beyond, providing graphic design and illustration work for a huge variety of brands, enterprises and applications.<\/p>
<\/p>
\"I go by many names to many people - not all of which are for polite company - but there is one that always symbolised more than any of the others, Hasta. From the old Cuban freedom cry 'Hasta La Victoria Siempre' [Forever Until Victory], Hasta - to me - meant a commitment to something until it happened, not in the hope that it might. It began as a tag for sketchbooks and occasional walls, then became a stage name and everyday moniker. Setting up Hasta Inc was a combining of personalities from an individual mind. Hasta Inc is now the flag under which I stand. Much like us all, it represents many things, not just a single idea. It is a brand and a design agency, a tribute to hard work and a commitment to independence.\"<\/p>
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The launch of the Here (For You) clothing line in the summer of 2024 was described as 'accidental', but certainly a positive one. \"The original \u2018Here\u2019 concept was to make a tee shirt just for myself that could be worn for my wife and daughter, to remind them that I am always here for them. Even when my struggles may mute me, or when someone else needs their own moment of reassurance - the Here (For You) graphic is meant to serve as a very literal, everyday reminder. To me it represents grounded presence, empathy, love and kindness.\"<\/p>"},"template":{"id":85194315,"value":"feature"}}},{"id":3726671,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":3726672,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":85194249,"value":null},"copy":{"id":85194250,"value":null},"media":{"id":85194251,"value":"image"},"image":{"id":85194252,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/yw4fc40brv6bu7d64tuczzuutif8q6yljgtekcyxqn3zrzj6.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":85194253,"value":"#{video.default}"},"autoplayInBackground":{"id":85194254,"value":"1"},"titleSize":{"id":85194255,"value":"1"},"overlay":{"id":85194256,"value":"1"},"href":{"id":85194257,"value":null},"borderRadius":{"id":85194258,"value":"#{image.border.radius}"},"padding":{"id":85194260,"value":"6"},"fullWidth":{"id":85194261,"value":"0"},"fullBackgroundColor":{"id":85194262,"value":"#fff0"},"published":{"id":85194263,"value":"1"},"conditions":{"id":85194264,"value":"[]"},"ratio":{"id":85194265,"value":"short"},"template":{"id":85254747,"value":"pod"}}},{"id":3728619,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":85254748,"value":"2"},"html":{"id":85254749,"value":"
We want to be HERE for a long time. In order for that to happen the model for the clothing industry has to change from the old, disposable consumption of the past into something with altogether less impact, and more transparency. There is value in values! All Hasta Inc. Clothing is printed on demand, made with organic materials, using renewable energy and focussing on low waste.<\/p>
Certified Organic Cotton:<\/strong> No chemicals, just organic cotton crops that help wildlife where it is grown.<\/p> Water:<\/strong> The fields that grow the cotton are in the north of India where monsoons fill the reservoirs to supply the water, instead of using water that could be used for drinking.<\/p> Textile Dyeing:<\/strong> During the fabric dyeing process, the water is recovered, cleaned and recirculated - even clean enough to drink.<\/p> Carbon:<\/strong> We use only natural materials, meaning no fossil fuels in your clothing, just super soft organic cotton. And the factories producing it using renewable solar and wind power to power them.<\/p> Plastic:<\/strong> 35% of all micro plastics in the oceans come from the washing of synthetic textiles. - that's why all Hasta Inc clothing and packaging is made from plants. That means no pollution in land or sea as they use no plastic at all.<\/p> Waste:<\/strong> Hasta Inc clothing centres quality and timeless design so you love it for longer. All products are printed on demand, so no stock is wasted. Further to that, they can be sent back at the end of their life to be remade into new products, again and again.<\/p>"},"textColor":{"id":85254750,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":85194237,"value":null},"title":{"id":85194238,"value":null},"backgroundColor":{"id":85194240,"value":"#{feature.background.color}"},"buttonText":{"id":85194241,"value":null},"padding":{"id":85194244,"value":"6"},"fullWidth":{"id":85194245,"value":"0"},"fullBackgroundColor":{"id":85194246,"value":"#{feature.fullBackground.color}"},"published":{"id":85194247,"value":"1"},"conditions":{"id":85194248,"value":"[]"},"direction":{"id":85254743,"value":"column"},"textColor":{"id":85254744,"value":"#{feature.text.color}"},"copy":{"id":85254745,"value":" We want to be HERE for a long time. In order for that to happen the model for the clothing industry has to change from the old, disposable consumption of the past into something with altogether less impact, and more transparency. There is value in values! All Hasta Inc. Clothing is printed on demand, made with organic materials, using renewable energy and focussing on low waste.<\/p> Certified Organic Cotton:<\/strong> No chemicals, just organic cotton crops that help wildlife where it is grown.<\/p> Water:<\/strong> The fields that grow the cotton are in the north of India where monsoons fill the reservoirs to supply the water, instead of using water that could be used for drinking.<\/p> Textile Dyeing:<\/strong> During the fabric dyeing process, the water is recovered, cleaned and recirculated - even clean enough to drink.<\/p> Carbon:<\/strong> We use only natural materials, meaning no fossil fuels in your clothing, just super soft organic cotton. And the factories producing it using renewable solar and wind power to power them.<\/p> Plastic:<\/strong> 35% of all micro plastics in the oceans come from the washing of synthetic textiles. - that's why all Hasta Inc clothing and packaging is made from plants. That means no pollution in land or sea as they use no plastic at all.<\/p> Waste:<\/strong> Hasta Inc clothing centres quality and timeless design so you love it for longer. All products are printed on demand, so no stock is wasted. Further to that, they can be sent back at the end of their life to be remade into new products, again and again.<\/p>"},"template":{"id":85254746,"value":"feature"}}},{"id":3726674,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"padding":{"id":85194269,"value":"6"},"spacing":{"id":85194270,"value":"64px"},"font":{"id":85194271,"value":"#{newsletter.title.font}"},"title":{"id":85194272,"value":"Don't miss out."},"copy":{"id":85194273,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":85194274,"value":"0"},"backgroundColor":{"id":85194275,"value":"#0000"},"textColor":{"id":85194276,"value":"#{newsletter.text.color}"},"primaryActions":{"id":85194277,"value":"0"},"formBorderRadius":{"id":85194278,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":85194279,"value":"#{button.border.radius}"},"borderRadius":{"id":85194280,"value":"#{newsletter.border.radius}"},"mailingList":{"id":85194281,"value":52305},"template":{"id":85194282,"value":"newsletterSubscribe"},"fullWidth":{"id":85194283,"value":"0"},"fullBackgroundColor":{"id":85194284,"value":"#{newsletter.fullBackground.color}"},"published":{"id":85194285,"value":"1"},"conditions":{"id":85194286,"value":"[]"}}}],"properties":{"title":{"id":85194120,"value":"The Story"},"isStorePage":{"id":85194121,"value":"1"},"description":{"id":85194122,"value":"A little background about Hasta Inc. Clothing, the Here (For You) concept, and our values."},"ogImage":{"id":85194123,"value":"https:\/\/images.podos.io\/rht263rxkpma9fviiqnaguhpaar9rnenw4mzrin3gochttlr.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":350910,"edited":true}Value in values<\/h2>